Taking on a green sustainability initiative is paying off for the Caldwell Toyota-Scion dealership in Arkansas. The dealership moved to a larger facility in 2008 that uses a lot more electricity for operations, so the idea of saving money on monthly utility bills sounded very good when Toyota corporate suggested they go that route.
Whenever a dealer considers building or renovating a store, Toyota talks with the dealer about the benefits of getting Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council. Toyota now has nine dealers with LEED certification.
LEED certification and green sustainability programs offer dealers a few options - operating cost savings, energy efficiency improvements, community alliances, and a solid marketing platform to enhance green cars - hybrids, EVs, and alt-fuel vehicles. You can expect to see more of it happening.