It was a bummer for me to read about the findings of the survey and market report from such as prominent automotive research institution. However, as has been said to me many times over the years in response to my habit of coming to negative assumptions and conclusions, you can see the glass as being half full or half empty.
Here's a taste of the HybridCars version of the story:
"The newly released J.D. Power and Associates 2011 US Green Automotive Study indicates major growth in consumer interest in green cars—including hybrids, clean diesel, plug-in hybrids and pure electric cars. The market research firm expects as much as 10 percent of sales to come from vehicles with these fuel-efficient technologies by 2016. That would represent a four-fold increase in the sales numbers for green cars compared to 2010."
I vote for half full!