Friday, April 29, 2011

Glass Half Full or Half Empty for EVs & Hybrids?

JD Power and Associates has a sad, somber story to tell about the growth potential for hybrid and electric vehicles -- at least in its version of the story. The research company's take on its study results, along with much of the media coverage it received, says that sales of hybrid and electric vehicles will be less than what automakers have been hoping for. Consumers often cite saving money on fuel as a primary benefit of owning an alternative vehicle, yet the reality for many is the initial cost of these vehicles is too high, even as fuel prices in the US soar.

It was a bummer for me to read about the findings of the survey and market report from such as prominent automotive research institution. However, as has been said to me many times over the years in response to my habit of coming to negative assumptions and conclusions, you can see the glass as being half full or half empty.

Here's a taste of the HybridCars version of the story:

"The newly released J.D. Power and Associates 2011 US Green Automotive Study indicates major growth in consumer interest in green cars—including hybrids, clean diesel, plug-in hybrids and pure electric cars. The market research firm expects as much as 10 percent of sales to come from vehicles with these fuel-efficient technologies by 2016. That would represent a four-fold increase in the sales numbers for green cars compared to 2010."

I vote for half full!

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