Fleet customers are very important. That should go without saying, but this time, the rules of the game are changing a bit. Fleets typically have ordered "jelly bean" cars that have been on the market for a while and the automakers need to unload them somewhere. Now, certain fleets have become early adopters for plug-in electric vehicles, as they are with hybrids, natural gas-, propane-, and ethanol-powered vehicles, and perhaps will be with hydrogen fuel cell vehicles.
President Obama just added weight to my fleet buyer argument. He just announced that the federal fleet will only be buying advanced technology vehicles (including hybrids and plug-ins) by 2015. We're talking about a 600,000 vehicle fleet -- very big. Obama has been getting criticized lately for dropping the ball on climate change and carbon emissions. I would say cheers to him for his strong support for green machines.