Wednesday, October 6, 2010
Are You a Greenwasher?
The Federal Trade Commission is looking into calling out companies guilty of "greenwashing," or making claims about their sustainability and environmental responsibility that sound good, but don't merit the claim. Under a set of environmental marketing guidelines that were proposed by the FTC, businesses would soon have to tread more carefully when calling their products "green" or "eco-friendly," according to Greenwire. The FTC would like for companies to be restricted on making unqualified environmental benefit claims. There are many companies out there who had no intention to improve their conservation, energy efficiency, and environmental stewardship a few years ago. Now it's a way to get attention, look good, and attract buyers who have these concerns. To stand out against competitors.