The Volvo Group will be the world's first vehicle manufacturer to join the World Wide Fund for Nature's (WWF) Climate Savers Program. As a WWF partner, the Volvo Group's truck companies undertake to reduce the CO2-emissions from vehicles manufactured between 2009 and 2014 by 13 million tons.
That's an interesting announcement and probably has something to do with the EPA's heavy duty truck ruling, which the American Trucking Associations was preparing for long before it happened. I wouldn't think of a trucking OEM joining a climate savers program, but the incentives for doing so are there - standing out, looking good, and if you have any guilty concerns over what you're building and putting out there, this can take off some of the pressure. That's the whole idea behind carbon trading and cap and trade programs - make it all balance out somehow.