Friday, November 5, 2010

More Random Thoughts

Facebook has launched a new “green” page as an environmental resource for individuals and organizations that details what the company is doing in the environmental space, along with providing environmental news from around the Web. At the same time, the company has joined the Alliance to Save Energy. The Alliance-Facebook partnership includes the donation to the Alliance of $500,000-worth of advertising on the Facebook platform, and other projects. My oh my, could this have anything to do with an effort to get Facebook to power its planned data center in Prineville, Oregon, with renewable energy instead of coal? In that move, Greenpeace gained support from 500,000 Facebook users under its “Unfriend Coal” campaign against Facebook.

Of all places, Detroit will host the 15th Annual Urban Wheel Awards during the upcoming Detroit Auto Show, and no Detroit manufacturers will be recognized. Instead, the winners will be:

Subaru: "Greenest Manufacturing Plant in America."
Honda: "Greenest Car Lineup."
Nissan: "Most Practical Zero Emissions Product" (for the Leaf).
Toyota: "Worldwide Leadership in Hybrid Technology."

Subaru? Wow, never have heard that name mentioned for any green accomplishments.

McKinsey and Company reports that Europe is ripe to bring in commercialization of hydrogen fuel cell vehicles. Car manufacturers mentioned as potential players in the growth process: BMW AG, Daimler AG, Ford, GM, Honda, Hyundai, Kia, Nissan, Renault, Toyota, and Volkswagen. The report says that fuel cell electric vehicles is the best electric vehicle option for medium and larger cars and longer trips.

According to Sue Cischke, Ford's sustainability officer, Ford has launched a new website -- -- offering the basic information consumers need to understand electrified vehicle and technology choices. The site is part of Ford's efforts to educate consumers about the range of electrified vehicles and ultimately to help potential buyers determine which electrified option might best suit their specific driving habits and needs. Yes, educating consumers about what PHEV means, and the difference between hybrid and hydrogen, is a lot of work now.

According to a southern California paper, the city of Corona may offer $2,000 for buying a new green car and $1,000 for buying a used one. Buyers must live within the city, buy a compressed natural gas, electric or non-diesel hybrid vehicle, and purchase the car from the city's list of dealers and brokers in Corona. Aha, interesting... combining green with green - cleaner air and healthier city coffers and dealerships.

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